King’s Outdoor World was founded in 1995 by Robert King and has been an industry leader in many aspects of the hunting community since that time. Heading into its 14th year with its best selling bucks and bulls calendars, King’s has won six National Awards and five World awards for its graphic design and photography. Establishing itself as a design company with savvy marketing skills, King’s ability to reach customers through their calendars and cataloging expanded as they launched Hunting Illustrated Magazine in 2001. Establishing a publishing avenue was key as they continued with innovation when they released the revolutionary King’s Desert Shadow camo pattern. Taking the industry by storm they established a manufacturing division to back the popularity of not only Desert Shadow, but also Mountain Shadow and Snow Shadow camo patterns.

King’s Outdoor World is regarded as a multi-faceted company that has the ability to perform and reach customers through their in-house design and marketing channels that also includes publishing, manufacturing, licensing, and web development. In addition to their three camouflage patterns, King’s has also release two new patterns for 2008 – King’s Field Shadow and Woodland Shadow. With a combined five patterns and strategic licensing programs now available, King’s continues to draw on its strength of unique products that has now reached to over 350 dealers throughout the U.S. and Canada with an international expansion in development. As the interest in King’s products and licensing expands, King’s will continue to develop key partnerships within the industry and use the power of co-branding through its marketing channels to bring its customers quality and unique products.